This was a concept pitched for the launch of Cirque du Soleil’s first ever live-action thriller: R.U.N

Just like the show, the branding is meant to be a clear departure from any of Cirque’s previous show creatives. It’s daring, raw, and edgy. It uses stark contrast and pops of graphic neon to capture attention. ‘Neon Blood’ reflects the gritty nature of the main characters and gives us a glimpse into each of their stories.